Put your Image where your Mouth is
Times and media come and go, but talk is still cheap. You have to show what you mean,
and walk the talk if you want to be believed. Half the battle is perfecting your offering
and the other half is getting the
in the right forms to the right people.
enterprise, great or small, Business Images
Communication will improve your performance with richly-rewarding work
Because while endless
received. And of those, even fewer sink in.
Chances are that Business Images will
brand or service
resultant business image.
What's the Difference, Brand or Image?
A true business image is not only what you send out, but what an existing or potential
customer thinks of you. Goodwill, if you like, which has a cash value on the balance sheet.
People ramble on about
even though branding's only one player in the business-image
universe. For example, Nike is a tremendous brand but the company's business image
of entrenched labor-exploitation practices. No business can create or maintain a
with existing or new customers merely by imposing its logo on to things and pronouncing its own
greatness, fun though that may be. There's an ethical component in play.
Since most people tend to prefer authenticity over fakery, your very best
business image will be the one that most closely represents your true colors.
They're not entirely easy to morph into actions and products, but that would be
where we come in. If we take you on,
plan and deploy what will work best
for your particular situation. We aren't obliged to use any particular
method unless it does the best job.
works better than a fine business image,
so if the luster's faded on yours,
let us help.
Business Images Commercial Communication
KEYWORDS/VALUES: communications, advertising, marketing, public relations,
authenticity, pragmatism, integrity, motivation, durability, spirit, ethics, creativity,
beauty, social responsibility, design, continuous learning, continuous
improvement, crisis prevention, executive input, judgment,
inspiration, artwork, results, satisfaction.
Ignorance more frequently begets confidence than does knowledge. - Charles Darwin
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