Business Images Commercial Communication
Many messages are sent, but few are heeded
People are fed up and very distrustful of much communication today and it's not getting better.
With the advent of social communications and personal media digitally affecting the marketplace and
exerting a huge influence on how people perceive and respond to commercial messaging, the
dynamic of reaching and satisfying people with particular information has changed forever.
Business thrives on
All commercial communications have a job to do, selling the entity that creates them. It hardly
matters what they used to call themselves in the old days, be it advertising [the word was first used in
the King James Bible] or public relations or marketing. Some agents think trickery works best, and
it has occasionally, especially in politics. But as every savvy business person knows, it’s too
risky as it always corrodes both your image and people's trust.
Remember ”Weapons of mass destruction”? Or “No more taxes?” And how about: “We’ll never cut
services” ? All bogus political bait-and-switch campaigns, which is why we don’t do politics. But CEOs
and senior managers of modern enlightened companies need to communicate and invest for longer
than next week.
Quite a few simply make superior products like Honda, of course, or offer extraordinary service like
Lexus. Or rock-bottom prices like Walmart and Target. But what of those not so huge, yet with
good stuff to sell and honest service to back it up? What of excellent but virtually unknown
or forgotten manufacturers who haven’t added enough new business to keep pace?
How do they implement a profitable commercial-communication plan that’s good
both for now and to carry them forward?
Cleaner, stronger with modest investment
In these times of rising prices, our unique approach yields effective marketing communication at
lower cost. After all, computers have gotten smaller and cheaper, as have many automobiles. Why
should marketing, advertising and pr budgets have to get endlessly obese? Simply, they don’t
have to and in many cases can get smaller with more power.
Helping good things happen
Using Business Images Commercial Communication, sincere sellers connect clearly
to potential buyers without resorting to meaningless verbal froth or microscopic weasel type. By
communicating with others from their viewpoint, we enable your business entity to create that critical
sphere of trust and goodwill which has always proven to foster commerce.
Exceptional communication from Business Images Commercial Communication includes original
research, independent analysis, advice, navigation, products and maintenance. A simple vision
and mission; cleaner, stronger commercial and social communication by all ethical means.
And it's proven to work well. Certainly it beats running seemingly cute but
essentially flawed messages till we're sick of them. You likely know
the ones; the commercial made you half-smile the first time
but now it turns your interest off.
Business Images Commercial Communication; creating islands of meaning in the flood of information.
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